'theorectical evaluation of production' annabelle monks

Conventions are basically a set of guide-lines from other products that you can use to base your product upon. Throughout two years of creating products my use of conventions has improved and come a long way. The first project i did was the Childrens Film Opening. This was probably the most confusing task i had as it was the first one and harder to get my head around. During the childrens film we stuck to the conventions and did not challenge or question them at all. We repeated this attitude in our thriller, having a generic "stalker" theme. We did not challenge the conventions at all. This changed in my second year. We had to create a music video and we were given a song. Through extensive research we had to decide in ourselves what our genre was. We decided our band of the 'Anti-Social Burnt Outs' or 'ASBOs' were a very indi/punk band. We researched what kind of videos bands like ours had for their music. Most had a narrative of the main singer singing the lyrics to the camera, with regular intervals of the band actually playing the music on their instruments e.g drums, bass guitar, guitar.  We stuck to these guidelines but we also challenged the conventions by adding comedy into our piece. We made the narrative quite comical with a police chase, we sped up the footage which gave it the feel of an old fashioned black and white film theme.

Media in the online age leanna elliss catherine emily

T1 Online age Ryan Des Matt

Media and the online age task

Three day task showing our lives in relation to the online age.

Assignment for week commencing 28th March

The assignments are due in on Monday 4th April in the lesson and should be a minimum of 1500 words or 2 sides of A4 if you prefer to hand write your essay.


They will need to include:
* References to contemporary media theory to support your points 
* detailed examples from 2 different media areas (i.e. TV, film, music, videogames, social networking sites, news/journalism, blogs etc), detailed means specific scenes from a tv programme or a specific case study of a facebook group etc.
* Your own opinion in response to the question
* An idea of how things have changed over time and also how they may develop in the future



Answer one of the following essay questions.
Media in the Online Age
1. "The impact of the internet on the media is revolutionary". Discuss.
2. Discuss the extent to which the distribution and consumption of media have been transformed by the internet.

Convergence defined

Convergence - In it's simplest terms it means the coming together of two entities, it is the idea that the power of two things is greater than an individual entity.

Media Convergence - The ways in which media industries are diversifying so that they produce and distribute across several different media areas. i.e. The Dark Knight film would be pre-advertised online, screened in cinemas closely followed by the release of the videogame and possibly the single of the soundtrack on iTunes. This increases the audiences exposure to the film and increases the producers chances of making more money on the film.

Technological Convergence - technologies coming together for example a mobile phone that you can use as a still and moving image camera, download and watching moving images on, use as an MP3 player and recorder and access the internet to share what you have created and talk to your friends or people you have never met who live on the other side of the world.

what has been the impact of the internet on media production?

music;
the creation of the physical product has changed dramatically due to the advancement of technology and increasingly the internet, from records to CD's and now to downloads (software). now also the hardware has changed, as you can now play music on a number of products like computers, TV's, phones, ipods/mp3, dvd and game consoles (hardware).
downloading music and listening to music online means that you can get the most recent trackz either before or on the day of release without leaving your home.
you can now advertise the product online which makes it more accessible to the consumer as more people can see it.
theories related to this:
We-think - This relates because music is shared online and the consumer can create new music out of this for example remixing a track.