Thursday, 24 March 2011

Convergence defined

Convergence - In it's simplest terms it means the coming together of two entities, it is the idea that the power of two things is greater than an individual entity.

Media Convergence - The ways in which media industries are diversifying so that they produce and distribute across several different media areas. i.e. The Dark Knight film would be pre-advertised online, screened in cinemas closely followed by the release of the videogame and possibly the single of the soundtrack on iTunes. This increases the audiences exposure to the film and increases the producers chances of making more money on the film.

Technological Convergence - technologies coming together for example a mobile phone that you can use as a still and moving image camera, download and watching moving images on, use as an MP3 player and recorder and access the internet to share what you have created and talk to your friends or people you have never met who live on the other side of the world.

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