Video Games : The production refers not only to the physical product, the actual disk but also the whole process of gaining customer feedback and influence and listening to the communities they have created or intend to create.
This therefore is where the advancements of the internet will be most influential. Online communities similar to those in Benedict Andersen's theory, who follow games such as Call of Duty or World of Warcraft that have huge fan bases and imagined communities. They have more of a say in the production of future developments than ever before. For example, i know that in "cod" the gamers who played COD 4, called out for a new modern warfare, but an equal amount called out for them to return to their roots and create a WWII game, and they did, in fact they did both.
Staying with the COD franchise, they continuously maintained their loyal customers by enabling them to download previews and demo's via the internet and xbox live, or playstation network. Activision also utilized the ability to play games on your mobile phone or iPod/iPad. So they created a mobile version of COD 5's zombies feature.
All consoles with online capabilities also provide a method of communication between players be them friends or just passing players. This links to O'rielly's Web 2.0 theory where the web is not just a facility to share information but also a form of social interaction. This capability also enables participant feedback to be spoken straight to other consumers and in turn, to the developers.
Showing posts with label Phil Lemon. Show all posts
Showing posts with label Phil Lemon. Show all posts
Wednesday, 23 March 2011
Wednesday, 16 March 2011
the effect of internet on TV and Music.
The last 10 years the internet has grown at staggering rates and as such, other media forms have combined and utilized the Internets potential.
The music industry has a noticeable relationship with the internet in that Music sales have fallen drastically from CD's and shifted to downloads. "In the first six months of 2002, CD sales fell 11 percent - on top of a 3 percent decline the year before. Sales of blank CD's jumped 40 percent last year..." This shows that people are no longer buying as many CD's but instead are downloading music and burning that to their own personalized custom albums and mix CD's. Not all legally, which has resulted in some artists resenting the online relationship such as Metallica who in 2000 sued the online file sharing website for Handling and distributing stolen goods after they noticed themselves being shared illegally. Dr Dre also joined them after copyright infringement issues.
Radio is now a hybrid with the internet. DAB radios have broader signals and many more channels and stronger signals. The "radio" is now accessible on the net as well Radio 1 offer a live link on their website much like others and this can be streamed across the world. This results in a richer diversity in musical choice and exposure, however due to this saturation of choice people are starting to not buy CD's or even downloading as often because there is no need when you can have a constant stream of music over the internet and smart phones 24/7.
TV is also joining forces with the internet. TV catch up is now common place for most mainstream channels, ITV player, 4OD, BBC iPlayer and others enable viewers to go to the web to catch up on a program they missed. However with this comes saving and capturing of TV with internet applications. Apple TV sell a set-top-box which gives users the ability to chose from a wide selection of shows and films in a similar format to the catch up sites, however the cost of this ranges, and at an average $3 for each HD episode.
Google are now taking this to the next step with HD Internet TVs. A package that automatically enables you to stream all the previous points into your living room in one form. Their next generation even offers 3D capabilities. The limitless on-demand Tv is here.
The music industry has a noticeable relationship with the internet in that Music sales have fallen drastically from CD's and shifted to downloads. "In the first six months of 2002, CD sales fell 11 percent - on top of a 3 percent decline the year before. Sales of blank CD's jumped 40 percent last year..." This shows that people are no longer buying as many CD's but instead are downloading music and burning that to their own personalized custom albums and mix CD's. Not all legally, which has resulted in some artists resenting the online relationship such as Metallica who in 2000 sued the online file sharing website for Handling and distributing stolen goods after they noticed themselves being shared illegally. Dr Dre also joined them after copyright infringement issues.
Radio is now a hybrid with the internet. DAB radios have broader signals and many more channels and stronger signals. The "radio" is now accessible on the net as well Radio 1 offer a live link on their website much like others and this can be streamed across the world. This results in a richer diversity in musical choice and exposure, however due to this saturation of choice people are starting to not buy CD's or even downloading as often because there is no need when you can have a constant stream of music over the internet and smart phones 24/7.
TV is also joining forces with the internet. TV catch up is now common place for most mainstream channels, ITV player, 4OD, BBC iPlayer and others enable viewers to go to the web to catch up on a program they missed. However with this comes saving and capturing of TV with internet applications. Apple TV sell a set-top-box which gives users the ability to chose from a wide selection of shows and films in a similar format to the catch up sites, however the cost of this ranges, and at an average $3 for each HD episode.
Google are now taking this to the next step with HD Internet TVs. A package that automatically enables you to stream all the previous points into your living room in one form. Their next generation even offers 3D capabilities. The limitless on-demand Tv is here.
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