Thursday, 24 March 2011

Assignment for week commencing 28th March

The assignments are due in on Monday 4th April in the lesson and should be a minimum of 1500 words or 2 sides of A4 if you prefer to hand write your essay.


They will need to include:
* References to contemporary media theory to support your points 
* detailed examples from 2 different media areas (i.e. TV, film, music, videogames, social networking sites, news/journalism, blogs etc), detailed means specific scenes from a tv programme or a specific case study of a facebook group etc.
* Your own opinion in response to the question
* An idea of how things have changed over time and also how they may develop in the future



Answer one of the following essay questions.
Media in the Online Age
1. "The impact of the internet on the media is revolutionary". Discuss.
2. Discuss the extent to which the distribution and consumption of media have been transformed by the internet.

Convergence defined

Convergence - In it's simplest terms it means the coming together of two entities, it is the idea that the power of two things is greater than an individual entity.

Media Convergence - The ways in which media industries are diversifying so that they produce and distribute across several different media areas. i.e. The Dark Knight film would be pre-advertised online, screened in cinemas closely followed by the release of the videogame and possibly the single of the soundtrack on iTunes. This increases the audiences exposure to the film and increases the producers chances of making more money on the film.

Technological Convergence - technologies coming together for example a mobile phone that you can use as a still and moving image camera, download and watching moving images on, use as an MP3 player and recorder and access the internet to share what you have created and talk to your friends or people you have never met who live on the other side of the world.

Wednesday, 23 March 2011

what has been the impact of the internet on media production?

music;
the creation of the physical product has changed dramatically due to the advancement of technology and increasingly the internet, from records to CD's and now to downloads (software). now also the hardware has changed, as you can now play music on a number of products like computers, TV's, phones, ipods/mp3, dvd and game consoles (hardware).
downloading music and listening to music online means that you can get the most recent trackz either before or on the day of release without leaving your home.
you can now advertise the product online which makes it more accessible to the consumer as more people can see it.
theories related to this:
We-think - This relates because music is shared online and the consumer can create new music out of this for example remixing a track.

What has been the impact of the internet on media production

Music 

A way that the internet has affected the music industry, is by introducing new websites which can play and show music videos. This has led to an increase in advertisement for new and upcoming bands.
People are now posting online music ideas and sharing with the world thei ideas.