Wednesday, 23 March 2011
What has been the impact of the internet on media production?
Film: The Internet has changed the film industry in many ways. Downloads from file sharing websites (Limewire, Torrents) and online streaming (Youtube, Alluc.org) mean that people can download or watch a film. They can also buy films and watch them without the need for a production of the physical disc of a film. With websites such as play.com and amazon you can buy films online for very cheap, which means that consumers which like to own a hard copy of the film can quickly and cheaply online. Irvine talks about Global Media and he talks about now with the increase of places to buy products you can get anything you wish on the internet. With websites such as play.com and amazon Chris Andersons theory of the long tail can be prooved. This is evident through the film industry. With online sites where you can upload your own videos such as youtube and vimeo, it is possible to create your own films and publish them yourself. This crosses the line between consumer and producer. Charles Leadbetters theory of We-Think suggests the internet has made creativity grow and this production of films from amateurs is an example of this. Also with online reviews it is easier for people to form an opinion on a movie, and for more people too watches it. This means that people could say disconcerting things about the movie, and then people will read it and will not watch it. Benedict Andersons theory of 'Imagines Communites' is backed up by this, as through blogs and threads you can create an Imagines community, in which you can share opinion with people and not know who they are. This also correlates with Tim O'Reilly's Web 2.0 as it says that due to the internet we can interact with others online. This also Correlates with Henry Jenkins theory of participatory culture, as fan cultures are improved due to online reasources.
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