The Long Tail

Film and Videogames
Video Games
Codemasters were two people who started off coding in their bedroom with the only way to get their products out to the market by placing ads in a magazine. However with the release of the internet, pretty much any company can get their products out there with sites like Newgrounds allowing customers to play flash games online, and for more professional developers can get their products out with programs like Steam and OnLive that allow consumers to download full fledged games off the internet. The internet allow for online gaming with popular games like Call Of Duty and Halo, being popular contenders, focusing on multilayer gameplay and allowing people to play against people all other the world. A problem that video gaming has encountered in recent years is the introduction of illegal file sharing, this coupled with the ability to play games on PC without CD's shows that the media industry is going online. Facebook games allow for casual gamers in the online age, where people can spend ages tending their virtual crops.
Film
Film is also beginning to suffer losses in it's market due to online access, the main one of these being the ability to download films from sites and then burn then on to a clean DVD, this eliminates the need to go out and buy the film when it comes out and also means that certain individuals will also watch illegal pirate films rather than going to the cinema and paying. However this can be a positive as advertising is a lot easier to get out to the public for both media areas, with adverts being on the side of sites, and sites like youtube that allow for youtube, and indie film developers to get their movies out even if they don't have the holywood budget. Films like the disastor thriller Cloverfield who posted "sightings" online of the creature in the film, causing hype for the film, and people perhaps believing these sightings to be real.